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Display Advertising Information

While we continue to provide space for legacy display ad, banner ad and "button" ad sizes, we suggest all new display ads use the most popular, current Internet Advertising Burea, (IAB), ad sizes. By using the latest IAB ad sizes insures you, the advertiser, that ads designed for use on framingham.com can also be run on thousands of other websites that support IAB standards.

Advertisers may contract to have ads displayed on a specific page, in a specific location within a page, run across pages in a defined section of framingham.com, or be displayed "run of site", (via our automated display ad rotation program).

Display Ad Sizes

Graphic Display Ads (static): these are traditional .JPG, .GIF and .PNG format image files. All prices and specifications apply to display only or "clickable" single frame, static ad image. Clicks may take visitor to a landing page, website, online form, initiate a file download or launch an email response.

Display ads may be linked directly to a website, a landing page, a contact form or an email address, (so long as ad action complies with our advertising policy).

Our standard display ad sizes are the 300x250 (IAM Medium Rectangle), and the 728x90 (IAB Leaderboard). Other sizes listed below are for reference but may be available on certain promotions or page sponsorships.

Medium Rectangle, (300x250)

The Medium Rectangle, (300x250) size is one of the four most popular IAB ad sizes. As more advertisers move to this format, we will be replacing our legacy, (125x125), size display ads in the majority of right column ad rotation spots, giving these newer, larger ads the most exposure throughout the site. Medium Rectangle display ads may be placed on single pages, or within specific sections of the site, or on groups of related pages, (and/or placed in run of site ad rotation).